IHA offers members two opportunities each year to meet with the consumer and trade media during events held in New York City. The press event is a 4-hour tabletop exhibition providing a one-on-one opportunity to promote your products to the magazine and newspaper editors who are interested in housewares products. Each company gets a 6-foot table on which to display up to four new products. No booth set-up is needed.
The two events are held in:
June — "Hot Housewares for the Holidays" allows you to preview your new products for the gift-giving season.
October — This event features a theme such as “Sustainability/Green Products,” “Gourmet” or “Gift Registry.”
Attendees at past events have included editors from:
Time Magazine
Good Housekeeping
The Wall Street Journal
Good Morning America
MSN.com
Newsday
Woman's Day
O at Home
Better Homes & Gardens
Country Living
Every Day with Rachael Ray
HomeWorld Business
Martha Stewart Living
All You
Best of the Bite
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Bride’s
Modern Bride
Parade
Metropolitan Home
New York Magazine
Real Simple
InStyle
Gourmet
The New York Daily News
Food Network Magazine
HFN
Kitchenware News
Ladies Home Journal
The Nibble
Popular Science
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For more information about participating in an IHA press event, contact Debbie Teschke at 847.692.0110 or email Debbie Teschke