IHA offers members two opportunities each year to meet with the consumer and trade media during events held in New York City. The press event is a 4-hour tabletop exhibition providing a one-on-one opportunity to promote your products to the magazine and newspaper editors who are interested in housewares products. Each company gets a 6-foot table on which to display up to four new products. No booth set-up is needed.

The two events are held in:

June — "Hot Housewares for the Holidays" allows you to preview your new products for the gift-giving season.

October — This event features a theme such as “Sustainability/Green Products,” “Gourmet” or “Gift Registry.”

Attendees at past events have included editors from:

Time Magazine
Good Housekeeping
The Wall Street Journal
Good Morning America
MSN.com
Newsday
Woman's Day
O at Home
Better Homes & Gardens
Country Living
Every Day with Rachael Ray
HomeWorld Business
Martha Stewart Living
All You
Best of the Bite
Bride’s
Modern Bride
Parade
Metropolitan Home
New York Magazine
Real Simple
InStyle
Gourmet
The New York Daily News
Food Network Magazine
HFN
Kitchenware News
Ladies Home Journal
The Nibble
Popular Science

For more information about participating in an IHA press event, contact Debbie Teschke at 847.692.0110 or email Debbie Teschke