This directory provides links to information on the industry from
third party sources. To access these links, click on your category
of interest below. Descriptions of included data and information for each category and suggested
use of this data is
also
provided below.
Note: If you have suggestions for other resources, please email preynolds@housewares.org.
Appliances
Data
- Includes: Long-term data on appliance shipments
- Use: To benchmark sales performance
Consumer Behavior Information
- Includes: Links to reports and studies on consumer behavior
including long-term data from the US Department of Labor
- Use: To project consumer preferences
Housing Information
- Includes: Link to data from Harvard's Joint
Center For Housing Studies
- Use: To determine the impact housing
trends on home products purchasing
Food and Food Preparation
Information
- Includes: Data on both consumer behavior and product
performance
- Use: To measure market size and to forecast customer
response
Gourmet Food &
Beverages Information
- Includes: A two-volume report on the market
- Use: To benchmark sales performance and analyze strategy
Cookware and
Bakeware Data
- Includes: Long-term sales by material and
product type
- Use: To project sales
Outdoor Grill Data
- Includes: Sales tracking since 1985
- Use: To forecast sales growth
Candle
Information
- Includes: Industry
facts from the National Candle Association
- Use: Assist with category marketing
efforts
Tabletop
Information
- Includes: Industry reports from Unity Marketing
- Use: Assist with category marketing efforts
