Complete
Kitchen Audit
NPD
The NPD Complete Kitchen Audit provides a low-cost method to effectively
take inventory of the foods, beverages, appliances, cookware,
utensils and other cooking materials found in a representative
sample of American households. NPD conducted the first detailed
audit of the American kitchen in 1993; this year's audit allows
NPD to profile the American kitchen and identify changes over
the past decade.
Utilizing this information enables food and home appliance manufacturers
to:
- Identify heavy recipe using households and their sources
for recipes
- Identify the market size and makeup of households
holding key recipe components
- Understand and incorporate current
food, cooking and appliance trends in recipes
- Determine the
best media vehicles to include your recipes
Specialty Foods State of the Industry Report - FEE-BASED
Mintel
Specialty foods, products that have limited distribution and a
reputation for high quality, have been steadily gaining in popularity
as the American consumer has developed a more sophisticated and
discerning palate. In fact, NASFT estimates that there are some
120,000 specialty foods SKUs in the marketplace today. This report
details the category.
