Booth appearance, properly prepared booth staff and booth etiquette are important contributions to a profitable return on your trade show investment.

• Is your booth inviting to buyers or is it cluttered and dirty?
• Is your staff knowledgeable about products on display or company sales policies?
• Do they enthusiastically greet buyers entering the booth or do they just stand back with their arms folded, chomping on gum and looking bored?

Poor boothmanship can lead to a disappointing trade show experience. Here are some tips from trade show experts to help ensure a productive and profitable International Home + Housewares Show experience.

Common Exhibit Marketing Mistakes (pdf)
Secrets of Successful Shows (pdf)