A critical element of the success of a product or company can be traced to the consumer and trade media coverage the product receives.

IHA members and International Home + Housewares Show exhibitors are welcomed to take advantage of extremely low-cost opportunities to deliver their message directly to the media through three events per year.

These events are held in New York and attract many important publications and blogs such as Good Housekeeping, Brides Magazine, Country Living, The Kitch’n, Newsday, Ladies Home Journal, The Wall Street Journal, Metropolitan Home, Real Simple, Woman’s Day and Women’s World.

In addition to meeting the media in person at the events, each participant’s products will appear on IHA’s media only website for one year after the event.

The three events include:

• Hot Housewares for the Holidays – Held in June (IHA members only)
• A themed event – Held in October (Previous themes include Sustainable Products and Affordable Innovation (IHA members only)
• Housewares Show Preview – Held in January (Assigned and Paid Show exhibitors only)

For further information on participating in these events, contact Debbie Teschke.