As you plan the allocation of your marketing budget, we would like to call your attention to recently released research that should be helpful to you.

The Delivering Value industry white paper includes:

• The retailer point of view on industry leadership and Show attendance
• How veteran exhibitors measure their return on investment for exhibiting
• How to use Show provided tools to reach sales and marketing goals
• How to tap into extensive consumer & trade press impact
• View the Delivering Value Industry White Paper (PDF).
  
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