Understanding Influencers
The tools of the trade for retailers have irrevocably changed. Today, it’s not good enough to sell great products and have great staff. Today, social commentary is word of mouth, and influencers can provide a route to gaining more traction in a world where the union of technology and social media is king. Let’s start […]
Visit the Social Media & Digital Marketing Center at #IHHS2017
In 2015, the online sales of housewares and home furnishings “accounted for 18% of the overall market and generated $18.67 billion, an increase of 220 basis points from a 15.8% market share in 2014″. Online shopping retail sales in general are expected to grow steadily and the International Housewares Association is committed to maximizing the […]
