CHESS 2017 Recap: Influencer Marketing
What is an “Influencer”? And how can your brand benefit from influencing them? Melissa Maker and Chad Reynolds, the creators of Clean My Space, and Gemma Stafford and Kevin Kurtz, the creators of Bigger Bolder Baking, outlined for CHESS attendees how social media celebrities can assist housewares marketers in reaching key audiences to help build […]
Selling From the Sidewalk
Just as consumers throw yard sales to rid their homes of unwanted clutter, so retailers throw sidewalk sales to rid their stores of merchandise that, for various reasons, is cluttering up shelves. It is an annual process especially embraced by independent retailers who don’t have to deal with corporate policies regarding pricing and discounting. Which […]
CHESS 2017 Recap: The Future is So Bright
Marshal Cohen, Chief Industry Analyst for the NPD Group, addressed current events in business and how the consumer has changed dramatically. We’ve allowed our businesses to become stagnant and boring, and the housewares categories must learn how to drive their exciting products out into the market. If the Apple phone is the most exciting product […]
CHESS 2017 Recap: Housewares Hot Seat
CHESS 2017 opened with the annual favorite conversation-starter—the Housewares Hot Seat panel, moderated by Peter Giannetti, Editor-in-Chief, HomeWorld Business. Changing Channels, the sixth in the series of Hot Seat panel discussions, joined panelists Bruce Kaminstein, Executive Chairman, Casabella Holdings LLC; Michael Stoll, President, UT Brands, and Neal Asbury, CEO, Legacy Companies. They engaged in a […]
