Social Influencers = Global Sales: 3 Key Things to Know
By: Dr. Patrick Lynch, Clinical Assistant Professor of Analytics and Leadership at Thunderbird School of Global Management “The brands and manufacturers have all the power!” exclaimed an Instagram social influencer during a recent interview. That may sound strange to leaders in most companies overwhelmed by social media morass from Twitter to Facebook to YouTube. Where […]
Trends: Consumers Love Snacks
According to the NPD Group’s most recent survey, consumers love snacks! And why not. They like tasty, rich snacks, according to the NPD Group’s “Future of Snacking” report, which says consumers “are giving themselves permission to enjoy indulgent snacks.” For retailers with cooking programs, the trend is an interesting one. Why not consider adding classes on how […]
