Market Overview: United Kingdom
Presented By: Richard Walker – Commercial Director, Eddingtons Ltd. The Global Forum’s second day, Tuesday September 17, offered a full schedule of presentations to introduce retail overviews of five countries/regions. Richard Walker, commercial director of Eddingtons Ltd discussed the UK market and the distribution firm’s reach through the UK and Ireland. He highlighted the types […]
Retail Overview: Boyner Turkey
Presented By: Hakan Zihnioğlu – Deputy General Manager, Boyner Grand Retailing Tuesday afternoon September 17th Hakan Zihnioğlu outlined the retail landscape in Turkey and then spoke specifically about Boyner, a leading department store throughout Turkey. Hakan Zihnioğlu began his career as coordinator at the Bosphorus University Foundation. Over the years he has held many positions in […]
Retail Overview: Tmall Global China
Presented By: Tom Sheng- category leader, consumer electronics and home cleaning, Tmall Global On Monday, September 16, Tom Sheng provided valuable information and insights to Global Forum attendees about the advantages of working with Tmall’s ecommerce platform in China. Tom Sheng has worked for Alibaba/Tmall Global for three years. His current responsibilities include computer hardware, […]
2019 Global Forum Recap: The Rise of Global Influencers
Executive Education Patrick Lynch, Ph.D. Digital Trends Today Clinical Assistant Professor of Analytics and Leadership Thunderbird School of Global Management The Rise of Global Influencers: How to Engage Micro Influences to Fuel Sales – Part One The 2019 Global Forum devoted Monday morning to a deep dive into social media and influencer marketing, topics that […]
2019 Global Forum Recap: The Rise of Global Influencers
Executive Education Patrick Lynch, Ph.D. Digital Trends Today Clinical Assistant Professor of Analytics and Leadership Thunderbird School of Global Management The Rise of Global Influencers: How to Engage Micro Influences to Fuel Sales – Part Two After a refreshment break and conversations, Dr. Patrick Lynch reconvened to dig deeper into the business of influencer marketing. […]
Retail Overview: Westwing Brazil
Presented By: Andrés MutschlerFounder & CEO – Westwing Brazil On Tuesday, September 17, Andrés Mutschler began the Global Forum’s second day with a success story that demonstrated how one retailer navigated difficult market conditions to launch a new concept to engage consumers. Andrés Mutschler founded Westwing Brazil aiming to inspire and transform every home into […]
