The housewares industry is on the cusp of a 5-to-10-year window of growth it hasn’t seen since the 1970s. Changes in demographics and eating habits are driving key trends in housewares today and for the future. Learn how these life-stage demographic changes will positively impact key life moments for housewares and how you can market and innovate during this growth window. Leave this session with new perspectives about marketing to and innovating for these consumer moments, creating an aggressive growth mindset that can turn this window from being good to great.

11:15 am
Tuesday, October 3, 2017

A regular contributor to many major media outlets, Cohen is frequently quoted in publications like The Wall Street Journal, The New York Times and Women’s Wear Daily.  Additionally, he appears on various television news programs including “Today,” “Good Morning America,” “CBS Sunday Morning” and has been a regular guest on Bloomberg TV and Radio.

Presenters:

Marshal Cohen Chief Industry Analyst – Retail – The NPD Group, Inc.Since joining NPD in 1999, Cohen has held a variety of positions analyzing and interpreting NPD’s uniquely combined consumer and point-of-sale tracking services for the apparel, footwear, accessories, and sports industries. His career began in the training program at Bloomingdale’s, where he worked his way up to merchandise manager.  From there, he became president of WilliWear and subsequently president of Stanley Blacker. He was also founder, owner and president of Motive Marketing Group.

Joe Derochowski Executive Director, Industry Analyst – Home – The NPD Group, Inc.Previously, Derochowski worked closely with manufacturers, retailers and operators in the food and beverage industry, offering a creative approach that encouraged clients to reevaluate their go-to-market processes and think about their business differently. He is frequently quoted in leading periodicals and daily newspapers about how people eat, drink and experiment with meal preparation, and their health and wellness thoughts and actions.Derochowski has an undergraduate degree from GMI Engineering & Management Institute and an MBA from Michigan State University. Prior to joining The NPD Group, he worked for General Motors Parts, AT&T, Procter & Gamble and Nielsen.

CHESS—Chief Housewares Executive SuperSession—is IHA’s annual senior-level conference for industry leaders. This strategic education and networking event of the year allows attendees to access high-profile industry experts directly and share information and ideas with other housewares and home goods decision-makers. Held every fall, CHESS attracts more than 150 chief officers of IHA’s most prominent member companies. The program includes Keynotes, panel discussions, general sessions and networking opportunities—the most valuable part of the 2-day event according to past participants.