IHA Offers Deep-Dive Into Key Consumer Lifestyle Trends and How Product Developers, Retailers Can Leverage Them in Coming Months

Six-webinar series features newly created IHA Market Watch report – and highlights shifts in light of Covid-19

ROSEMONT, IL (July 6, 2020) – Housewares product developers or retailers looking for guidance on where to focus critical resources in the coming months and years can find some insights in a new webinar series from the International Housewares Association. The complimentary, six-part series, which runs Tuesday and Thursdays July 9-28 and features the newly created IHA Market Watch report, offers a deep-dive into each of five key consumer lifestyle trends, highlights shifts in light of the Covid-19 pandemic and includes implications for both suppliers and retailers.

In creating the report, IHA collaborated with The NPD Group, Springboard Futures and Cadent Consulting to identify five macro consumer lifestyle trends that are shaping how, what and where home and housewares products are being purchased. The goal was to replace the Association’s annual State of the Industry Report with a new report that helps the industry look to the future in the context of consumers’ changing needs and aspirations.

“Just as with the re-positioning of The Inspired Home Show, the new IHA Market Watch report is about creating an annual industry resource that aligns with consumer needs shifting from functional home design to aspirational lifestyle development,” said Derek Miller, IHA president.

Presenters in each webinar will be: Leana Salamah, IHA vice president, marketing; Joe Derochowski, vice president and home industry advisor for The NPD Group; and Tom Mirabile, principal and founder of Springboard Futures. Peter Giannetti, editor-in-chief of HomeWorld Business, will serve as moderator.

Each of the first five webinars will include a general discussion of one macro trend, examine subtle shifts since the pandemic hit and include potential next steps. The final webinar will wrap up all the trends and look to the future. The schedule is:

  • Thursday, July 9, 1 p.m. CDT. Macro trend – Time. Register at https://zoom.us/webinar/register/2815936461527/WN_zIjMNn7VSgya0Bzl07XMjg
  • Tuesday, July 14, 2:30 p.m. CDT. Macro trend – Space. Register at https://zoom.us/webinar/register/3515936477676/WN_xaolV3FZQ0mjj9vgKof1Wg
  • Tuesday, July 21, 1 p.m. CDT. Macro trend – Wellness. Register at https://zoom.us/webinar/register/8315936494589/WN_mLmf-PVjR2unJWH2BFEG0Q
  • Thursday, July 23, 1 p.m. CDT. Macro trend – Responsibility. Register at https://zoom.us/webinar/register/1915936475193/WN_F_fkNVp2TuSS5Mr5SJsZog
  • Tuesday, July 28, 1 p.m. CDT. Trend Wrap Up and Look Ahead. Register at https://zoom.us/webinar/register/4915936473992/WN_I4H14CFvRNeGYdOM6GJyog

The inaugural IHA Market Watch report was originally slated to be unveiled in a keynote at The Inspired Home Show in March.

“When the pandemic hit, we decided to hold off on doing a big roll-out of the report and take some time to let things play out and see how consumers reacted,” said Salamah. “Now that we have data three months in, we are confident the macro trends themselves have not changed. The difference is in the details.”

Using a concept developed by Springboard Futures, each trend in the IHA Market Watch report was originally evaluated against six criteria and given a score of 1-10 in each area. The result is a map that depicts the trend’s overall viability and its relative strengths and weaknesses. In the webinar series, presenters will use a visual overlay of a new map that depicts how each trend has shifted three months into the pandemic.

“The benefit of doing a multi-part series is we have some time to really take a deep-dive into each of the five key consumer trends,” Salamah explained. “And most importantly, we can flesh out some specific ways retailers and suppliers can respond to each trend.”

The webinars are free, but registration is required. Participants are encouraged to attend each one but are welcome to attend as they are able. The webinars will be posted on the Show website, TheInspiredHomeShow.com after each is broadcast.

To download a complimentary copy of the 2020 IHA Market Watch Report, go to MarketWatch 2020.

The IHA Market Watch series is an extension of education sessions planned for The Inspired Home Show that IHA is now presenting as free webinars for the industry. Tom Mirabile’s keynote, Innovation Theater sessions and Smart Talks programs are already posted on the Show’s website at TheInspiredHomeShow.com/education and can be viewed at any time. A schedule of upcoming webinars is available on the Show website homepage at TheInspiredHomeShow.com.

In addition to the educational sessions, photo galleries for the New Product Showcase, Trending Today Preview, Inventors’ Corner exhibitors and the IHA Global Innovation Awards for Product Design are posted on TheInspiredHomeShow.com. To learn about new products that were to be at the Show, visit the Show’s online directory, Housewares Connect 365 at Housewares.org/housewaresconnect365, and select “Featured New Products for Media & Buyers.”

-30-

The International Housewares Association is the 82-year-old voice of the housewares industry, which accounted for (US)$394.3 billion at retail worldwide in 2018. The not-for-profit, full-service association sponsors the world’s premier exposition of products for the home, The Inspired Home Show, IHA’s Global Home + Housewares Market (TheInspiredHomeShow.com), and offers its 1,400 member companies a wide range of services, including industry and government advocacy, export assistance, industry and consumer trends through the IHA Market Watch, executive management peer groups, a B2B community at www.housewares.org, group buying discounts on business solutions services and direct-to-consumer engagement through TheInspiredHome.com.

Share:

Facebook
X
Pinterest
LinkedIn
Email
Reddit

Social Media

Similar Content

The Inspired Home Show® 2025 Yields Positive Results

The Inspired Home Show® 2025 wrapped up just last week, but  participants are already moving ahead with plans to capitalize on the connections, ideas, products and trends they experienced at the successful event. The industry’s premier home and housewares marketplace showcased 2,000 unique brands and 300,000 products to attendees from 115 countries at Chicago’s McCormick Place during the 125th edition of the Show.

Read More »

2026 Color Trends Will Say ‘Welcome Home’

As consumers around the world continue their search for balance and beauty in their homes and lives, color expert Leatrice (Lee) Eiseman explained to The Inspired Home Show® 2025 attendees the reasons why “Welcome Home” was selected as the theme of the Pantone® View Home + Interiors 2026 forecast. The seven palettes, which were unveiled at the Show, are on display here in the Pantone ColorWatch display.

Read More »

2025 Home And Living Survey Reveals Consumer Opportunities And Pain Points

While marketers have leaned heavily into cross-generational consumer research, there’s still merit in the housewares industry examining distinct generational traits when it comes to daily living and wellness goals, said Tom Mirabile, principal and founder of Springboard Futures, in a keynote presentation yesterday at The Inspired Home Show® 2025.

Read More »
Get The Latest Updates

Subscribe To Our Newsletter

No spam, notifications only about new member updates & products.

On Key

Related Posts

The Inspired Home Show® 2025 Yields Positive Results

The Inspired Home Show® 2025 wrapped up just last week, but  participants are already moving ahead with plans to capitalize on the connections, ideas, products and trends they experienced at the successful event. The industry’s premier home and housewares marketplace showcased 2,000 unique brands and 300,000 products to attendees from 115 countries at Chicago’s McCormick Place during the 125th edition of the Show.

2026 Color Trends Will Say ‘Welcome Home’

As consumers around the world continue their search for balance and beauty in their homes and lives, color expert Leatrice (Lee) Eiseman explained to The Inspired Home Show® 2025 attendees the reasons why “Welcome Home” was selected as the theme of the Pantone® View Home + Interiors 2026 forecast. The seven palettes, which were unveiled at the Show, are on display here in the Pantone ColorWatch display.

2025 Home And Living Survey Reveals Consumer Opportunities And Pain Points

While marketers have leaned heavily into cross-generational consumer research, there’s still merit in the housewares industry examining distinct generational traits when it comes to daily living and wellness goals, said Tom Mirabile, principal and founder of Springboard Futures, in a keynote presentation yesterday at The Inspired Home Show® 2025.

Housewares And Small Appliances Poised For Growth Through 2030

Joe Derochowski, Circana home industry advisor, had an upbeat message in a keynote session at The Inspired Home Show 2025, telling attendees that the housewares industry is poised for steady growth both in units and dollars through 2030 because “there’s no place like home.”

Log in to gain access to your permitted IHA resources.

Don’t have an account? Register here now!