As IHA members look for solutions to MAP pricing issues, they must be mindful of the U.S. antitrust laws in the sale and resale of products, both online and at brick-and-mortar stores. A paper, based on a live presentation at the 2017 CHESS Conference, explores five antitrust challenges: illegal price agreements, minimum advertised price (“MAP”) policies, non-price restrictions, price/promotion discrimination and unauthorized resellers. The International Housewares Association (IHA) provides informative coverage of various legal matters that seem to be of great concern to our members. Visit IHA’s Legal Issues page to download the report for understandable antitrust guidance and practical solutions, and to access more information on relevant legal topics.