According to the 13th Annual Food and Health Survey, released by the International Food Information Council, many in the U.S. are on diets. More than one-in-three U.S. consumers are following a specific diet or eating pattern, the survey found. And consumers are increasingly averse to carbohydrates and sugar, with more Americans than in previous years blaming carbs (specifically sugars) for weight gain.

Here are some of the findings from the survey.

  • 1/3 of U.S consumers follow diets, that is up from 14 percent the previous year. Consumers aged 18-34 were most likely to follow a specific eating pattern or diet.

Of those consumers dieting:

  • 16% of Americans are following a carbohydrate restricted diet
  • 10% follow intermittent fasting
  • 7 % follow Paleo
  • 5% follow low-carb
  • 5% follow Whole30
  • 4% follow High-Protein
  • 3% follow Ketogenic/High-Fat

Nutrient most blamed for weight gain:

  • Sugar-33%
  • Carbohydrates 25%
  • Fats 16%
  • Protein 3%
  • All sources 17%

Top desired benefit from dieting:

  • 20% Cardiovascular health
  • 18% Weight management
  • 13% Energy

 

Source: International Food and Information Council 2018 Food & Health Survey

 

Read more about consumer diet trends

Share:

Facebook
Twitter
Pinterest
LinkedIn
Email
Reddit

Connect on Social Media

Similar Content

Get The Latest Updates

Subscribe To Our Newsletter

No spam, notifications only about new member updates & products.

On Key

Related Posts

Picture of IHA

IHA

Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Log in to gain access to your permitted IHA resources.

Don’t have an account? Register here now!

Skip to content