Many retailers sell coffee and coffee equipment in their stores. But how much coffee do U.S. consumers drink daily? The National Coffee Association keeps tabs on such data. Here is the association’s recent look at coffee drinking trends in the United States:
- U.S. coffee drinkers consume about 3 cups a day on average. The Association reminds us that research suggests that potential health benefits peak between 3-5 cups.
- In 2018, total past day tea penetration was at 48%, compared to 63% for coffee.
- 51% of past day coffee drinkers only drank gourmet coffee.
- In 2018, 36% consumed a coffee that was prepared out-of-home…while 79% consumed a coffee prepared at home.
- 45% of past-day coffee drinkers drank coffee prepared with a drip machine, which remains the most common method for brewing coffee, despite a steady decline.
- 85% of Americans say they are somewhat satisfied with the brewing options in their workplace coffee area.
- One-fifth of consumers say they are much more likely to buy coffee that is “grown on farms that treat workers well” and “grown in an environmentally sustainable way.”
- 62% of Americans agree that it is important to limit their caffeine intake.
- 69% of Americans report that they have not heard of any studies related to coffee consumption and disease prevention.
Source: National Coffee Association
