Expert Panel: How are Consumers Behaving Online?
Who is your customer, how do they shop for your products and what path are they taking to purchase, especially in a multi-screen world? Google will provide a high-level view of online consumer behavior with specific focus on the housewares consumer. Gain a better understanding of your customer’s behaviors, how to better target your customer […]
Influencer Marketing: Melissa Maker Interview
Cleaning and baking—two core categories in the housewares industry. CHESS presents two women who influence world-wide audiences about these home activities. Melissa Maker and Gemma Stafford saw fresh opportunities in the emerging social media space and they built their businesses and their audiences the old-fashioned way—with a lot of hard work. Melissa will be joined […]
