Leverage Trends to Trigger Transactions: Motivate Shoppers to Buy Your Products
IHA got acquainted with marketing strategist Brian Gracon to learn how to understand consumer trends that motivate shoppers which he will discuss at the 2019 International Home + Housewares Show. At the Show, the Innovation Theater will feature 21 presentations over four days. Topics discussed will include design innovation, smart home, digital commerce, and global market trends. Brian E. Gracon, […]
Retail: A Mix of Science and Art
Anna Berry is Partner and Head of Buying, Gifts, Cook and Dine, at John Lewis & Partners in the UK. After three decades with the company, she continues to inspire the industry by approaching buying as a mix of science and art. by Michelle Hespe Who doesn’t love a beautiful, immaculate department store filled with […]
