Making a Mark: Create & Captivate on Social Media
Michelle Hespe speaks to Melissa Maker about growing your brand’s presence through five easy ‘social’ steps that you can take right now. As a retailer, you know that brand is everything. If you don’t have a great brand story, potential customers won’t stop, listen and look at what you are offering, and the sales […]
Bound to Inspire
Seven years after launching popular housewares brand, StoreBound, the company’s forward-thinking CEO, Evan Dash chats with Michelle Hespe. Evan Dash meets me at the International Home + Housewares Show in Chicago with a big smile and the firm, friendly handshake he is known for. It’s been a decade since he left Macy’s, where he was […]
Sweetly Connected
by Michelle Hespe We catch up with Paul Lowe, otherwise known as “Sweet Paul” to talk about how he injects emotion into his website, magazine, blog and online retail business. Many people have the dream of doing what they love as a living, but Paul Lowe – aka Sweet Paul – literally takes the cake. […]
Understanding Influencers
The tools of the trade for retailers have irrevocably changed. Today, it’s not good enough to sell great products and have great staff. Today, social commentary is word of mouth, and influencers can provide a route to gaining more traction in a world where the union of technology and social media is king. Let’s start […]
Inspiring the Industry: Henrik Peter Reisby Nielsen
gia Expert Juror and CEO of ReisbyConsult, Henrik Peter Reisby Nielsen, is inspiring the retail industry. Michelle Hespe finds out how he does it. Henrik Peter Reisby Nielsen would never use the word “bored” because he is continually entertained by how much inspiration there is around him. He has drawn from this inspiration to carve out a career for himself in […]
