Influencer Marketing: Melissa Maker Interview
Cleaning and baking—two core categories in the housewares industry. CHESS presents two women who influence world-wide audiences about these home activities. Melissa Maker and Gemma Stafford saw fresh opportunities in the emerging social media space and they built their businesses and their audiences the old-fashioned way—with a lot of hard work. Melissa will be joined […]
CHESS 2017 Offers Robust Exploration of Disruption, Evolution in Housewares Marketplace
Wayfair CEO Narij Shah, Futurist David Houle Lead Keynote Sessions The agenda for the 2017 Chief Housewares Executives SuperSession (CHESS) is shaping up as a robust exploration of disruption and evolution in the housewares marketplace, varying consumer lifestyle demographics and the changes suppliers must embrace to grow their business. Recently added to the schedule are […]
Consumer Alignment and Embracing Changes for Growth is Focus of CHESS 2017
Marketplace disruption and evolution, a new retail paradigm, channel management challenges, Millennials vs Boomers and lifestyle demographic changes continue to affect the way housewares are marketed and sold. How suppliers can use these challenges to grow their business will be explored in “Consumer Alignment…Embracing Change for Growth” during the 2017 Chief Housewares Executive SuperSession (CHESS), […]
2017 CHESS: Consumer Alignment…Embracing Change for Growth
CHESS 2017: Embracing Change for Growth Through Consumer Alignment CHESS—Chief Housewares Executive SuperSession—is IHA’s annual senior-level conference for industry leaders. This strategic education and networking event of the year allows attendees to access high-profile industry experts directly and share information and ideas with other housewares and home goods decision-makers. Held every fall, CHESS attracts more […]
