Future Shift and Transformation: 2017-2037
Futurist David Houle Looks at the Big Picture: Prepare for Massive Changes Day two of the CHESS conference will begin with David Houle outlining his views on global trends that are transforming us. Houle, known as the “CEO’s futurist,” expands beyond the insights about brand shift he shared at the 2015 CHESS and challenges us […]
Housewares Hot Seat Panel: Changing Channels
The housewares industry faces mounting channel management challenges because of e-commerce disruption. While off-price stores are thriving, for example, department stores are under stress as consumers abandon traditional shopping patterns. This panel of housewares leaders will reveal how they are re-aligning channel strategies to maximize growth opportunities today while securing a more stable customer base […]
The Future is So Bright
The housewares industry is on the cusp of a 5-to-10-year window of growth it hasn’t seen since the 1970s. Changes in demographics and eating habits are driving key trends in housewares today and for the future. Learn how these life-stage demographic changes will positively impact key life moments for housewares and how you can market […]
Generational Family Feud
How much do you really know about the purchasing habits and buying patterns of the two most important consumer groups? A team of Millennials will be pitted against a team of Baby Boomers in a live game designed to see how they answer questions that CHESS attendees will have already answered. 1:30 pm Tuesday, October […]
Influencer Marketing: Word of Mouth Marketing Begins with Trust
Earning trust is more difficult than ever given the number of brands and media competing for your customers’ attention. Traditionally, brands have relied on expensive marketing campaigns involving TV and print elements, but with the development of the internet, new marketing opportunities have emerged. Customers are increasingly relying on peer reviews and recommendations before making […]
The Evolution of E-Commerce – Key Considerations for Manufacturers as Consumers Shift Spending Online
The ecommerce landscape continues to evolve as consumers redefine their shopping habits from strictly brick & mortar to ecommerce or some combination of both. Hear the exciting story of Wayfair and how Niraj Shah and Steve Conine rapidly grew the business to become the largest online retailer of home goods (furnishings, housewares and home improvement) […]
Disruption in Retail: Implications for the Housewares Industry
Given the significant store closures and dislocation in the world of retail, Dana Telsey and Joe Feldman will review the current state of the industry and how companies are adapting to the new retail paradigm where customer engagement through creating experiences, fostering loyalty and leveraging technology is paramount. 9:45 am Wednesday, October 4, 2017 Presenters: […]
Practical Solutions for Antitrust Pricing Challenges in Housewares
IHA International Retailer Membership Benefits Five antitrust challenges in selling housewares in stores and on the Internet: illegal price agreements, MAP, non-price restrictions, price/promotion discrimination and unauthorized resellers. Emphasis will be on understandable antitrust guidance and practical solutions for Internet business. 11:00 am Wednesday, October 4, 2017 Presenter: Wendelynne J. Newton Partner Buchanan Ingersoll & […]
The Tax and Budget World Under Trump
Not since 1986 has the U.S. Tax Code undergone fundamental reform. But now, with Republicans controlling both the U.S. House of Representatives and the Senate, and President Trump anxious for a win on one of his biggest promises from last year’s campaign, major efforts are underway to redefine our nation’s outdated and overly complex tax […]
Expert Panel: How are Consumers Behaving Online?
Who is your customer, how do they shop for your products and what path are they taking to purchase, especially in a multi-screen world? Google will provide a high-level view of online consumer behavior with specific focus on the housewares consumer. Gain a better understanding of your customer’s behaviors, how to better target your customer […]
